That is not to say that they are simply two sides of the same coin, though. While the lenders are improving their product ranges, insurers are at the point of completely rethinking the way they offer protection thanks to evolving technology.
One particular change we expect is that policies will be increasingly tailored to the individuals who take them out. An article from Money Marketing focuses on wearable technology and health, but that is just the tip of the iceberg.
The insurance industry has a lot to work with, and to work through. Trials of new technology will fuel important discussions on ethics and practicalities. So, watch this space!